Shifting Gears: Applying Product Thinking to Automotive Software
Software development in automotive OEMs—particularly within traditional ones—remains a noticeable gap in the adoption of modern product thinking. While the industry has made strides in this direction, especially with the emerging automaker startups, many organisations still rely heavily on project-based structures and delivery-focused mindsets, often missing the opportunity to drive value through iterative, outcome-oriented development. […]
Shifting Gears: Applying Product Thinking to Automotive Software Read More »